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We analyze 60+ podcasts across consumer brands, culture, brand strategy, and growth — and distill them into 3 focused briefings each week so you never miss what's moving the industry.
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What you missed

AI Transforms Listings: 33% Revenue Lift from 1% CX
Many brands overlook product listing optimization, treating digital storefronts like catalogs. Monte Desai reveals how AI tools can transform these into "selling machines," yielding a 33% revenue increase from just a 1% conversion rate jump. Discover why your product pages might be silently killing

OLLY Scans Receipts; Agency Drops Paid Media
This week, we dive deep into retention and brand advocacy, revealing how OLLY uses receipt scanning for loyalty and why one agency completely dropped paid media. Plus, learn how AI tackles website search and discover the 'Profit Engineer.'

Meta + Google: $55.2M Revenue with ‘Demand You Create’
Forget last-click attribution: a new case study reveals how orchestrating Meta for awareness and Google for intent delivers a 20x ROI, turning fragmented spend into $55.2 million in revenue.

20% of CEOs Rate CMOs Poorly: The Boardroom’s Call
Only 20% of CEOs rate their CMOs as delivering growth, reveals a new statistic. This isn

77% Case Resolution, 95% Pilot Failure: The Agentic AI Divide
Salesforce CMO Ariel Kelman reveals how their AgentForce platform saves $100M by resolving 77% of customer support cases, while highlighting the paradox of AI driving more human-centric marketing and the critical reason 95% of AI pilots fail. This edition cuts through the noise on AI for revenue, no

Build-A-Bear: From Mall to Multi-Platform IP Powerhouse
Discover how Build-A-Bear Workshop, under CEO Sharon Price John, pivoted from a mall-based store to an IP giant, leveraging strategic diversification into tourism, hospitality, and licensing to boost sales and broaden appeal.
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AI Transforms Listings: 33% Revenue Lift from 1% CX
Many brands overlook product listing optimization, treating digital storefronts like catalogs. Monte Desai reveals how AI tools can transform these into "selling machines," yielding a 33% revenue increase from just a 1% conversion rate jump. Discover why your product pages might be silently killing
OLLY Scans Receipts; Agency Drops Paid Media
This week, we dive deep into retention and brand advocacy, revealing how OLLY uses receipt scanning for loyalty and why one agency completely dropped paid media. Plus, learn how AI tackles website search and discover the 'Profit Engineer.'
Meta + Google: $55.2M Revenue with ‘Demand You Create’
Forget last-click attribution: a new case study reveals how orchestrating Meta for awareness and Google for intent delivers a 20x ROI, turning fragmented spend into $55.2 million in revenue.
20% of CEOs Rate CMOs Poorly: The Boardroom’s Call
Only 20% of CEOs rate their CMOs as delivering growth, reveals a new statistic. This isn
77% Case Resolution, 95% Pilot Failure: The Agentic AI Divide
Salesforce CMO Ariel Kelman reveals how their AgentForce platform saves $100M by resolving 77% of customer support cases, while highlighting the paradox of AI driving more human-centric marketing and the critical reason 95% of AI pilots fail. This edition cuts through the noise on AI for revenue, no
Build-A-Bear: From Mall to Multi-Platform IP Powerhouse
Discover how Build-A-Bear Workshop, under CEO Sharon Price John, pivoted from a mall-based store to an IP giant, leveraging strategic diversification into tourism, hospitality, and licensing to boost sales and broaden appeal.
Curious Elixirs hits 8 figures in ‘market that didn’t exist’
J.W. Wiseman built an eight-figure brand in a non-existent market (non-alcoholic craft cocktails) through sheer force of will, bootstrapping, and an unshakeable belief in his mission.
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